Instead, Facebook has been encouraging producers to create Show pages via its new Watch video platform.
"We've gotten feedback from our community that public content-posts from businesses, brands and media-is crowding out the personal moments that lead us to connect more with each other", Zuckerberg says in the Facebook post.
Facebook is introducing a significant overhaul to its News Feed that will place a greater emphasis on posts from friends and family in the stream that users see when they log into the social network.
The moves have some publishers concerned.
"We are doing a ton of work to reduce the frequency of bad content on Facebook", Hegeman said.
A breakdown of the "closer together" initiative (also outlined in a video above) indicates news stories will get de-prioritized, while conversations that Facebook thinks will spark a lot of engagement will get a boost.
Unsurprisingly, businesses may be able to sidestep this shift by putting money behind their content. Mosseri says the change "shouldn't affect ads in general" as this operates on a "separate system".More news: Egypt investigates New York Times report on alleged Jerusalem intelligence leak
Facebook is testing a new product meant to help users find local news, events and various community updates.
Another wave of criticism pummeling Facebook: that the company's products exploit vulnerabilities in human psychology to hook people on social media, hijacking their time and attention and undermining their well-being.
Zuckerberg repeated that sentiment in his post Thursday.
"One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent", Zuckerberg wrote in a post on Thursday. Publishers anxious they would have to pay to have their posts end up in the News Feed, where most users would spend their time, and thus where there is more potential for ad-revenue-generating traffic.
If the a year ago has shown anything, however, it's that seemingly banal product decisions can yield tremendous unforeseen consequences.
Mosseri argues the change could actually help improve the filter bubble issue by showcasing more of what your friends are sharing rather than the publishers you've chosen to follow. These will include posts coming both from people as well as pages.
The social networking firm wants to expand this app to more cities and then other countries gradually. For instance, Oprah Winfrey giving a speech at the Golden Globes is likely to still spread like wildfire, but posts that don't elicit many comments will likely be buried.
Facebook frequently tweaks this ranking algorithm. And users will eventually be able to follow local cities that they don't now live in (a childhood hometown, for example), according to a company spokesperson.