Snapchat is reportedly working on expanding its Stories feature outside of its own app for the very first time with a new initiative called "Stories Everywhere". Once you find it, the new feature will give you the options to edit, save, or send the story. This will let you share stories from Snapchat outside of the platform. If you are looking under "Stories" or "Camera Roll", you won't be able to find it. However, the feature is still in its early stages Moreover, former News Corp senior vice president and global head of video Rahul Chopra is the head the project. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals.
The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape. The content goals of Snapchat is to increase the overall output of content in its Discover Feed. CEO Evan Spiegel had announced that the redesign would to make the app "easier to use" but didn't specify when the redesign would be released.
Snap is also considering allowing other apps to access its feeds of user-generated content, which are now curated by a mix of algorithms and Snap employees.More news: Jennifer Lawrence gifts Kris Jenner toy Porsche on Christmas
According to Cheddar, Snap also restructured its content division around four executives: Mike Su, who will oversee content-related product development; Michael DiBenedetto, who will lead content strategy and operations; Sean Mills, who will oversee original content; and Josh Stone, who will lead media company relations. The videos are curated by both the Snap workers and computer algorithms. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams.
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