It's the day after Christmas and for many people it's a day to hit the stores. "We are focused on providing our guests with a dynamic experience during this busy shopping week".
But while some shoppers are making exchanges, others are calling the day after Christmas the new Black Friday.
Rachel Terry sat on a bench outside of Forever 21 at the Dayton Mall with her children - taking a break from the post-Christmas crowds.
The National Retail Federation has been anticipating up to 4 percent sales growth this year.
Newswatch 16 stopped by the Laurel Mall near Hazleton to check out what shoppers were coming to the stores for.
The holiday shopping rush isn't over yet.
Clothing, home decorations and candles are among the Christmas gifts that get returned the most.More news: Mariah Carey will headline 'Rockin' New Year's Eve' despite last year's disaster
"I'm just trying to get those last-minute deals you know after Christmas, everything goes on sale and it's really the best time to shop", said Jade Hawkins.
Many people were at Getz's in Marquette today. Consumer Reporters said some merchants may turn them away.
"Consumers now demand a generous return policy".
David Sharos is a freelance reporter for The Beacon-News.
Across the country, Americans are expected to return $90 billion worth of gifts over this holiday season. Average spending per person over the five-day period was $335.47, with $250.78 - 75 percent - specifically going toward gifts.
"All of the stuff that we have here is on consignment", said Tricia Howe, an employee at Heart of Carolina.
"If a customer has a gift receipt for their purchase they can either exchange the item at the full price their paid", Kathleen Lauck JC Penney General Manager said. DVDs, software and other electronic items can not be returned once they're opened.