McMahon files for five new XFL trademarks, report says

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Vince McMahon has not yet offered a statement about anything XFL related, but rumors from CBS Sports say that he might be making an announcement on the project as soon as January 25, 2018.

Vince McMahon recently launched Alpha Entertainment which is a company that will presumably be the parent company behind Vince's new football league, and ESPN also reports that McMahon sold 3.34 million of his WWE shares for about $100 million. While the NFL is the dominant league in U.S.pro sports, its attendance and TV ratings have fallen in recent years, perhaps providing an opportunity for a rival league to gain traction.

The after-hours stock price dropped to $30.80 following a report by ESPN's Darren Rovell which said McMahon had sold WWE stock to finance Alpha Entertainment.

The filings seek to trademark the XFL as a professional football league and also cover merchandise related to the league.

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But securing a trademark is a far cry from selling off a huge amount of stock in the business McMahon has spent a lifetime building. WWE did not deny the possible return of the XFL. Mr. McMahon has informed the Company that he has no current plan to sell additional shares of the Company's stock and that he intends to continue in his capacity as the Company's Chairman and Chief Executive Officer for the foreseeable future.

However, as you can still see in the statement above, Vince McMahon still has 82.8% of the company's total voting power, meaning he still has a big say in the running of the WWE.

The report also said that McMahon only sold 4.3 percent of the company's total outstanding shares and showed that McMahon now holds 82.8 percent of the company's voting power after the sale.

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