GM app lets you order coffee while you drive

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The automaker will add Marketplace to all 2017 and 2018 vehicles with compatible infotainment systems-it's unclear which infotainment units will support Marketplace-soon and will roll out the system to other applications in the near future.

Applebee's: The casual-dining division of Glendale, Calif. -based DineEquity Inc. lets drivers locate the restaurant nearest their auto, order featured menu items and make reorders.

"The average American spends 46 minutes per day on the road driving", said Santiago Chamorro, vice president for global connected customer experience at GM.

General Motors Co (GM.N) on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. A shopping section of Marketplace allows drivers to retrieve discounts for oil changes or GM accessories, which are then emailed to drivers. Payment for items such as food and drink is made through accounts owners have previously set up with popular merchants on the platform.

Marketplace is a commerce platform that gives drivers the opportunity to more safely interact with some of their favorite brands from the comfort of their vehicle.

It's called Marketplace and it's rolling out this month in all 2017 and 2018 Chevy, Buick, GMC and Cadillac models.

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Interested companies can contact partner companies Xevo, Conversable, or Sionic Mobile, or email GM directly to get their services integrated with Marketplace.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", Chamorro said.

Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route. It leverages machine learning from real-time interaction data, such as location, time of day and a driver's established digital relationship with third-party merchants, to offer highly personalized experiences.

Starbucks Corp.: The Seattle, Wash. -based coffee giant lets customers order ahead and use their Starbucks Rewards program. It's a big branding party, naturally, and the initial rollout of the app will let drivers order from and make reservations at Starbucks, Dunkin' Donuts, Wingstop, TGI Fridays, Shell, Exxon, Priceline, Parkopedia, Applebee's, IHOP, delivery.com, and, of course, GM.

GM says no customer data will be shared with vendors with the customer's consent.

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