"To the left, there will be "Friends" page where users will see their friends" Stories and Bitmojis, as well their chats with them.
A spokesperson explained to me that Snapchat has a team of editors that fact checks each story, so while someone like myself might see these stories as clickbait, at least the content inside is vetted for accuracy. The new Discover page also has a new ad unit called Promoted Stories, which debuted last week and let brands create Discover channels filled with their own content.
The redesign will first be available to a small percentage of users later this week and then roll out more broadly early next week, according to a Snap representative. The new Snapchat separates the social from the media.
Snap is angling to make Snapchat app easier to use - and to draw a brighter line between social interactions with friends and consumption of media and entertainment - with an overhauled version of the app.
The application's past designs listed friend stories in the same feed alongside content from media partners, but the company kept changing how prominently it displayed those made-for-Snapchat mobile magazines - where it makes much of its revenue from advertising. Swiping right will pull up the Discover page, which features editorial content and shows, sponsored content, community and creator snaps, and other non-friend posts based on user interests.
The move comes at a time when Snap is under mounting pressure to grow its stagnant user base.
How often do you use Snapchat?More news: Jeff Bezos Is Now Worth £100 Billion After Amazon Black Friday Sales
The Snapchat app has always been a horrendous lag-fest on Android. "The personalized newsfeed revolutionized the way people share and consume content". This has been true to a point in the past, but the popular Stories feature previously grouped friends and brands together.
"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", the Snap team wrote in a blog post.
"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post.
Snapchat still opens to the camera, but now that screen has an icon to open every screen in the app now, so it's more obvious how to use it.
The new friends page is dynamic.
"Snap is about chatting with your friends, about conversations that happen every day and all day", he said.
Facebook and Instagram had been going insane with "Hearts" for quite some time, and Twitter finally chose to join in as well. Snap said it will release new tools to help creators profit from their work on Snap.