Apple Pay launches in Sweden, Finland, Denmark and United Arab Emirates


After its launch in 2014 in the US, Apple Pay has so far been launched in Australia, Canada, China, France, Hong Kong, Ireland, Italy, Japan, New Zealand, Russia, Singapore, Spain, Switzerland, Taiwan, and the UK.

The addition of Sweden, Denmark and Finland leaves only Norway from the Scandinavian region to receive Apple Pay. In April, the company opened a sprawling new store at the Dubai Mall, it's third in the U.A.E.

Apple Pay is now at more than 50 percent of all retail locations in the USA, including 67 of the top 100 United States retailers.

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"We are focused on meeting our customers wherever and however they like to shop", said Anuj Dhanda, EVP and CIO at Albertsons Companies.

Apple Pay has yet to make its way to India.

But there are signs that Apple Pay, which allows users to store their credit cards in their iPhones and to buy things in stores by tapping their devices on compatible payment card readers, is finally starting to catch on. Instead, in individual device account number is assigned, encrypted, and securely stored in the secure element on each device. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, or on Apple servers. Bailey also announced a partnership with Ticketmaster to bring contactless tickets to all of its locations and the roll out of Apple Pay to all Albertsons Companies' 2,300 retail locations in the USA, including popular grocery store chain Safeway. Each transaction is authorized with a one-time unique dynamic security code.