The New Zealand-based PowerbyProxi was founded in 2007 with the intention to develop wireless charging technology so that smartphones and other devices could be juiced up without the need of the cord. So why the interest by Apple in PowerbyProxi?
Apple's Senior Vice President of Hardware Engineering Dam Rocco, "quoted that PowerbyProxi's team will be a great addition to Apple works to create a wireless future". This could be one in a number of plans that Apple has put in place to catch up in the wireless charging technology field, as the company was originally late to the party. This is required because the wireless charging signal is not conducted by metal.
Apple's acquisition of PowerbyProxi will someday allow the company to not only charge mobile device such as iPhones or the Apple Watch but even MacBooks. The startup has been working on the development of the Qi wireless charging standard and has already received funding for its wireless works. "There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand".More news: Cheryl speaks out about 'hating pregnancy' ahead of X Factor return
The company is owned by a who's who of local and worldwide investors led by VC fund Movac with 20 per cent and founder Fady Mishriki with 18 per cent.
Apple gets a lot of technology like modular wireless charging, frictionless wireless slip rings, reliable underwater wireless charging tech, and more.
Apple recently announced its own AirPower accessory which it said would simultaneously charge up to three devices, including new versions of the Apple Watch, iPhone and AirPod charging case. This will enable Apple to work on high-power solutions for their iPad and Mac and remove the wall adapter from the 15-inch MacBook Pro.